Market Research Behind the Event
Gartner’s market research included a web survey that collected data from over 300 institutional investors, complemented by a series of in-depth face-to-face and phone meetings with additional clients. These meetings with prospective sponsors and attendees yielded a number of critical points which are reflected in the format, agenda, and construct of the Event.

Key Research Findings Incorporated into the Event Include:

• Investors value face-to-face meetings to gather information and make buy / sell decisions – but are looking for a new model of investment banking event
• There is high demand for independent research
• Investors want to meet with senior management
• Traditional company presentations are not meaningful
• Investment banks need to align themselves with independent research firms to re-establish their credibility with clients
• Investors want Event Agenda to include:
  • Independent analyst Presentations
  • Vendor One-on-One’s
  • Analyst One-on-One’s
  • CIO Presentation
• Most commonly cited technology themes were Wireless, Security,
  Storage, and CRM
• Investors want an event to be held in New York